Mobile Marketing Intelligence Overview:

Broadplay’s MMI™ platform uses SMS text messaging as the base channel of communication and can deliver additional media content such as Smartphone Applications, Mobile Websites, QR Codes, Social Media content, Audio and Video messages to 100% of all cellphones. CWTA standard messaging protocol including opt-in user verification

  • Template responsive design websites
  • SMS campaign templates such as App Download, Social Media Connect, Alerts, Text2Win, etc.
  • Keyword management
  • Bulk and individual SMS capabilities
  • Scheduled SMS delivery
  • URL shortener and tracker for links to social media, mobile websites and app downloads
  • Automated QR Code generator
  • Campaign reports and analytics
  • Detailed campaign history
  • Back-end systems integration with 3rd party servers (e.g. RSS feeds, web services, APIs)

MMI™ campaigns are administered using a secure online dashboard to help manage, launch and track campaigns, access opt-in user data and analyze results with easy to use interface features.